Charlotte Gray is a creative strategist specializing in digital marketing, storytelling, and brand direction for fashion, interiors, hospitality, and lifestyle brands.

After working for brands like LAKE and Baybala, Charlotte has seen firsthand the power of a consistent and recognizable brand presence. From email marketing and campaign launches to photoshoots, packaging, and customer experience, she believes the strongest brands are built through thoughtful storytelling and cohesion across every touchpoint.

At LAKE, she worked within a brand known for its loyal community and refined brand positioning. Most recently, as Brand & Marketing Manager at Baybala, she led digital marketing, campaign strategy, influencer partnerships, photoshoots, and editorial storytelling for the women’s and children’s clothing brand.

Her work is informed by a deep appreciation for interiors, heritage textiles, visual storytelling, and the beauty of everyday rituals — bringing an editorial sensibility to both strategy and execution.

Based in Birmingham, Alabama, Charlotte partners with brands seeking a creative collaborator who values both aesthetics and intention.